1. Keyword Use in Title Tag – Placing the targeted search term or phrase in the title tag of the web page’s HTML header.
2. Keyword Use in Body Text – Using the targeted search term in the visible, HTML text of the page.
3. Relationship of Body Text Content to Keywords – Topical relevance of text on the page compared to targeted keywords.
4. Keyword Use in H1 Tag – Creating an H1 tag with the targeted search term/phrase.
5. Keyword Use in Domain Name & Page URL – Including the targeted term/phrase in the registered domain name, i.e. keyword.com plus target terms in the webpage URL, i.e. seomoz.org/keyword-phrase.
6. Link Popularity within the Site’s Internal Link Structure – Refers to the number and importance of internal links pointing to the target page
7. Quality/Relevance of Links to External Sites/Pages – Do links on the page point to high quality, topically-related pages?
8. Age of Document – Older pages may be perceived as more authoritative while newer pages may be more temporally relevant
9. Amount of Indexable Text Content – Refers to the literal quantity of visible HTML text on a page
10. Quality of the Document Content (as measured algorithmically) – Assuming search engines can use text, visual or other analysis methods to determine the validity and value of content, this metric would provide some level of rating.
11. Global Link Popularity of Site – The overall link weight/authority as measured by links from any and all sites across the web (both link quality and quantity)
12. Age of Site – Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines (note that this can change if a domain switches ownership)
13. Topical Relevance of Inbound Links to Site – The subject-specific relationship between the sites/pages linking to the target page and the target keyword
14. Link Popularity of Site in Topical Community – The link weight/authority of the target website amongst its topical peers in the online world
15. Rate of New Inbound Links to Site – The frequency and timing of external sites linking in to the given domain.
16. Anchor Text of Inbound Link.
17. Global Link Popularity of Linking Site.
18. Topical Relationship of Linking Page.
19. Link Popularity of Site in Topical Community – The link weight/authority of the target website amongst its topical peers in the online world.
20. Age of Link.
These following components may negatively affect a spider’s ability to crawl a page or its rankings at Google.
* Server is Often Inaccessible to Bots.
* Content Very Similar or Duplicate of Existing Content in the Index.
* External Links to Low Quality/Spam Sites.
* Duplicate Title/Meta Tags on Many Pages.
* Overuse of Targeted Keywords (Stuffing/Spamming).
About the Author: Jon Bergan is the owner of Bergan Blue, an Australian based creative design firm focused on bridging the gap between the online world of the Internet with the offline world of Marketing. Please visit http://www.berganblue.com.au for more information.
View Claire Bretana's profile
Excellent post. I can’t think of anything you’ve left out. Thanks.
Thanks for posting this and thanks for the positive feedback, Mo.
Hope these tips have helped!
JB